Pitch · CTO

Building Pitch

Summary

A nametag mic hears every live sales pitch. AI scores it and coaches the rep. I design it and build it.

Pitch is a three-person startup. I own design and engineering across the product: the app the nametag pairs with, the manager console, the internal admin console, the audio and AI pipeline behind them, and the public site.

Role: CTO
Team: Three people: two founders and me
Tools: Figma, React Native and Expo, Next.js, Supabase, Node, Claude Code
Live at: usepitch.app
Built: A nametag mic, a rep app, a manager console and an admin console
Every conversation recorded, transcribed and scored by AI
Live with a pilot team
Skills used: Product design, interaction design, mobile and web engineering, data modelling, audio and AI pipeline, brand

The nametag, assembled and apart: copper nameplate, titanium frame, and the core with two mics

The project at a glance

products built, from the nametag to the admin console

beamforming mics in the nametag

battery per charge

people on the team

The problem

Act 01: Why

Sales teams keep years of records and have never heard the conversation behind any of them
Reps will not log anything, so every number has to come from the mic
A product that listens all day gets sabotaged the moment it feels like surveillance

The work

Act 02: What we are building

The nametag

A copper nameplate on a titanium frame, with two beamforming mics and a 12-hour battery in the core. It clips to a shirt and looks like exactly what it is.

The rep app

Recording runs in the background, survives a locked phone, and splits a shift into doors by the street’s own noise level. Every door lands in the feed scored, with its recording and one line of coaching; Stats tracks pace against the rep’s goals, and Coach turns a lost objection into the rep’s own best answer and a two-minute roleplay.

The Feed: yesterday’s doors, each with its score, a play button ringed in the score’s colour, the outcome (Callback or Sold), and one line of coaching — Feed

Stats: sales this week against the goal with a pace line, today’s conversations, pitches and close attempts against targets, and a field-day streak — Stats

Coach: an objection the rep lost a door on, quoted from the transcript with what the rep said, a button to show a good response, and a two-minute roleplay — Coach

The AI behind it

Every recording is transcribed with the speakers labelled, then scored against what a good pitch does phase by phase: intro, discovery, objections, close. The rep sees one number, with the misses and the clip under it, and the coaching comes from the rep’s own doors.

The manager console

The team board, who needs coaching today, and every rep’s pitches with the transcript and score breakdown behind each number. Managers see their own team by default; the owner sets the company up once.

Pitch HQ

The internal console that provisions customers: company, offices and teams, recording consent by state, retention, and the roster import that invites managers. Demo requests from the site land here as deals. Founders only, behind MFA.

The site

usepitch.app, rebuilt for everyone who sells face to face: the nametag in three parts, how it works, the console, and a demo request that works the prospect’s own numbers and books a call.

usepitch.app: the nametag is the hero, and every button books a demo

My role

Design and engineering, end to end. I draw the screens, build them, wire the data and the pipeline behind them, and ship.

Today

Act 03: Where it stands

A pilot team records, uploads and sees coaching without touching anything but the record button
Managers see their own team by default, and the owner sets up the company once
App, consoles and site are live; scoring moves to a check-based judge with a quote for every check next

More work